Tips: Venues AND Bands working together to attract more people to gigs
Collaborate and re-share each other’s online content
Go in 50/50 on some paid posts in community groups (Facebook is great)
Agree ahead of time to some giveaways in return for a fee concession, remember you can BOTH win from working together
Go in 50/50 on a photographer for an event in order to both have professional content for future events
Importantly, at a grass-roots level, there is never enough budget for proper marketing – as such defining expectations is an important step. If each entity are willing to come to the party and offer up a little financial concession in order to market the gig, it always ends up being to both party’s benefits. What is a non-negotiable is that both parties can and SHOULD use all the free avenues they can, in order to ensure they have the highest chance of success without spending any money.
An important caveat for venues – if you book a band who are not from the local area, it’s completely unrealistic to expect them to turn up with 50 loyal fans in tow. The caveat for performers is that if a venue does book you, it is your responsibility to ensure you have as much high quality media as possible in order to make sure the channels which are used have the best chances of success. If you have high quality media ready, and the venue shares it prior to the show with their local customers, it gives you the best chance of success
